VIRGIN MOBILE
Project: Virgin Mobile Blinkwashing
People know Virgin Mobile's $35/month plan is far better than any plan out there, but yet they still don't make the switch. So Virgin Mobile decided to brainwash them by way of a creepy interactive YouTube video that changes itself every time you blink.
Project: Virgin Mobile Spreads The Benjamins
Virgin Mobile wanted to make a splash about its Independence Day offer in New York: Get $100 when you switch from another cell phone carrier.
But they had like zero dollars to promote it so we had to get creative.
We decided to punk the NYC and get people to pay attention by literally spreading the Benjamins (aka $100) all over the city.
It got weird.
Hundreds of Benjamins arrived by boat early in the morning on the Hudson.
Then they enjoyed the city.
And also annoyed a lot of people.
And got hot dogs.
And also naked.
It was a great day. The world’s dumbest stunt (i.e. Virgin Mobile’s “Spread the Benjamins” promotion) got a lot of mentions and love on social media.