Project: Brand Refresh

Sir Kensington’s started out as two quirky guys re-inventing ketchup and mayo. They left out all the sugar and fake stuff and amplified the good. But as the company expanded it lost its off-beat personality.

In 2021, I joined the Sir Kensington’s team for a brand refresh that brought back its quirky personality while also touting its better-for-the-planet efforts.

Role: New tagline / positioning, updated packaging copy, newsletter, social copy and tonal guidelines.