CB2

Project: Apt CB2

With only 14 stores around the world and a minimal marketing budget, home decor store CB2 was struggling to become a household name. So, CB2 partnered with the mecca of home decorating, Pinterest, to design a New York City apartment live with people around the world.

Role: Only concept + naming (did not produce)

CD: Mark Aver / Daniel Carlsson
AD: Matias Menendez / Alex Venndt / Dan Smith
CW: Dave Ramirez
Designer: Matt Wenger / Adrien Colombie
Music: Michael Coffman