Project: Axiology Brand Re-Launch

I worked with vegan beauty startup, Axiology, on the relaunch of the brand and as creative director for five years.

Role: Creative direction on all brand touch points and managed creative agency relationships. Responsible for new positioning, visual direction, photography, website re-launch, trade show materials, retailer + partnership materials, new product innovation + packaging, social content and more.

BEFORE REBRAND

AFTER REBRAND